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Strategic Innovative Marketing and Tourism

- 7th ICSIMAT, Athenian Riviera, Greece, 2018

indgår i Springer Proceedings in Business and Economics serien

Strategic Innovative Marketing and Tourism
Bag om Strategic Innovative Marketing and Tourism

Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030124526
  • Indbinding:
  • Hardback
  • Sideantal:
  • 1330
  • Udgivet:
  • 4. juli 2019
  • Udgave:
  • 12019
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 2428 g.
  • Ukendt - mangler pt..

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- Adgang til 70.000+ titler
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Beskrivelse af Strategic Innovative Marketing and Tourism

Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing.

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