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Strategic Event Leveraging

- Models, Practices and Prospects

af Dr Vassilios (Independent Scholar Ziakas
Strategic Event Leveraging af Dr Vassilios (Independent Scholar Ziakas
Bag om Strategic Event Leveraging

This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781789247855
  • Indbinding:
  • Hardback
  • Sideantal:
  • 176
  • Udgivet:
  • 9. november 2021
  • Størrelse:
  • 251x197x18 mm.
  • Vægt:
  • 612 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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This book comprehensively describes, explains, critiques and refines our current perspectives of event leveraging and, in so doing, provides an analytic account of the event leveraging subject area as a whole, as it concerns the strategic pursuit of attaining and magnifying benefits that derive from events.

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