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Strategic Equity Partnerships in Professional Football

- Evidence on Stakeholder Attitudes for the Case of the German Bundesliga

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The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658313005
  • Indbinding:
  • Paperback
  • Sideantal:
  • 353
  • Udgivet:
  • 29. juli 2020
  • Udgave:
  • 12020
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 503 g.
  • 8-11 hverdage.
  • 15. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Strategic Equity Partnerships in Professional Football

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).

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