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Strategic Communication

- Campaign Planning

af James (Former Head Mahoney
Strategic Communication af James (Former Head Mahoney
Bag om Strategic Communication

Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780190303761
  • Indbinding:
  • Paperback
  • Sideantal:
  • 320
  • Udgivet:
  • 20. september 2016
  • Udgave:
  • 2
  • Størrelse:
  • 245x173x16 mm.
  • Vægt:
  • 484 g.
  • Ukendt - mangler pt..

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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Strategic Communication (Second Edition) deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues.

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