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Strategic Communication and the 2022 Australian Federal Election Campaign

af James Mahoney
Strategic Communication and the 2022 Australian Federal Election Campaignaf James Mahoney
Bag om Strategic Communication and the 2022 Australian Federal Election Campaign

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032459608
  • Indbinding:
  • Paperback
  • Sideantal:
  • 168
  • Udgivet:
  • 30. januar 2025
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 453 g.
  • Kan forudbestilles.
  • 30. januar 2025

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This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

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