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Strategic Communication and the 2022 Australian Federal Election Campaign

- A Brutal Business

Bag om Strategic Communication and the 2022 Australian Federal Election Campaign

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032459592
  • Indbinding:
  • Hardback
  • Sideantal:
  • 168
  • Udgivet:
  • 13. oktober 2023
  • Størrelse:
  • 156x234x13 mm.
  • Vægt:
  • 435 g.
  • 2-3 uger.
  • 30. november 2024
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This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

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