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Strategic Communication and the 2022 Australian Federal Election Campaign

- A Brutal Business

af James Mahoney
Strategic Communication and the 2022 Australian Federal Election Campaign af James Mahoney
Bag om Strategic Communication and the 2022 Australian Federal Election Campaign

This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032459592
  • Indbinding:
  • Hardback
  • Sideantal:
  • 168
  • Udgivet:
  • 13. oktober 2023
  • Størrelse:
  • 156x234x13 mm.
  • Vægt:
  • 435 g.
  • 2-3 uger.
  • 11. december 2024
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This book presents a new approach to the analysis of Australian federal election campaigns, approaching them from a professional communication perspective. It stress-tests the campaigns of the major parties against the requirements of effective strategic communication planning and implementation parameters used in professional practice.

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