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Strategic Brand Management in Higher Education

indgår i Routledge Studies in Marketing serien

Strategic Brand Management in Higher Education
Bag om Strategic Brand Management in Higher Education

This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367139421
  • Indbinding:
  • Hardback
  • Sideantal:
  • 276
  • Udgivet:
  • 21. februar 2019
  • Størrelse:
  • 241x164x18 mm.
  • Vægt:
  • 568 g.
  • 8-11 hverdage.
  • 7. december 2024
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This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.

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