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Storytelling

- Branding in Practice

af Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette
Storytelling af Klaus Fog
Bag om Storytelling

As a business concept ¿storytelling¿ has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand? The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company¿s potential.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783662500231
  • Indbinding:
  • Paperback
  • Sideantal:
  • 254
  • Udgivet:
  • 25. oktober 2016
  • Udgave:
  • 22010
  • Størrelse:
  • 242x169x22 mm.
  • Vægt:
  • 470 g.
  • 1-2 uger.
  • 14. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Storytelling

As a business concept ¿storytelling¿ has had a significant impact on how companies can build strong corporate cultures and credible brands. Yet many corporations are still confused as to how exactly storytelling can make a difference: Why should we tell stories at all? What makes a good story? And how do we tell it in a way that advances our company both culturally and fiscally while strengthening our brand?
The second edition of this successful book presents ten new case studies. Written by practitioners for practitioners and students and filled with simple tools for putting corporate storytelling into practice, it provides knowledge and inspiration for using storytelling as a strategic tool for releasing your company¿s potential.

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