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Sports Marketing

Bag om Sports Marketing

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline¿s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781948426435
  • Indbinding:
  • Paperback
  • Sideantal:
  • 624
  • Udgivet:
  • 15. oktober 2021
  • Udgave:
  • 21004
  • Vægt:
  • 1417 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Sports Marketing

Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline¿s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

Brugerbedømmelser af Sports Marketing