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Sport Business in the Global Marketplace

Bag om Sport Business in the Global Marketplace

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403903006
  • Indbinding:
  • Hardback
  • Sideantal:
  • 241
  • Udgivet:
  • 4. oktober 2002
  • Størrelse:
  • 241x166x26 mm.
  • Vægt:
  • 526 g.
  • 8-11 hverdage.
  • 7. december 2024
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Beskrivelse af Sport Business in the Global Marketplace

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

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