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Sport Business in the Global Marketplace

Bag om Sport Business in the Global Marketplace

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349508457
  • Indbinding:
  • Paperback
  • Sideantal:
  • 241
  • Udgivet:
  • 4. oktober 2002
  • Udgave:
  • 12003
  • Størrelse:
  • 228x154x14 mm.
  • Vægt:
  • 390 g.
  • 8-11 hverdage.
  • 7. december 2024

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- 1 valgfrit digitalt ugeblad
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- Adgang til 70.000+ titler
- Ingen binding

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Beskrivelse af Sport Business in the Global Marketplace

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams.

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