De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Økonomi og finans
  5. Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

- Sponsorship in a National and International Environment

af Christian Lucas

indgår i Applied Marketing Science/Angewandte Marketingforschung serien

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness af Christian Lucas
Bag om Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658076832
  • Indbinding:
  • Paperback
  • Sideantal:
  • 185
  • Udgivet:
  • 31. oktober 2014
  • Udgave:
  • 2015
  • Størrelse:
  • 210x148x12 mm.
  • Vægt:
  • 2753 g.
  • 8-11 hverdage.
  • 26. november 2024
På lager

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Christian Lucas

Vis alle bøger af Christian Lucas

Beskrivelse af Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

Brugerbedømmelser af Sponsor- and Country-Related Predictors of Sponsorship Effectiveness



Andre købte også..
Find lignende bøger
Bogen Sponsor- and Country-Related Predictors of Sponsorship Effectiveness findes i følgende kategorier: