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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

- Sponsorship in a National and International Environment

af Christian Lucas

indgår i Applied Marketing Science/Angewandte Marketingforschung serien

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness af Christian Lucas
Bag om Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658076832
  • Indbinding:
  • Paperback
  • Sideantal:
  • 185
  • Udgivet:
  • 31. oktober 2014
  • Udgave:
  • 2015
  • Størrelse:
  • 210x148x12 mm.
  • Vægt:
  • 2753 g.
  • 8-11 hverdage.
  • 10. december 2024
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Christian Lucas investigates the effectiveness of sports sponsorships. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions.

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