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Specialty Retailers -- Marketing Triumphs and Blunders

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Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781567203424
  • Indbinding:
  • Hardback
  • Sideantal:
  • 280
  • Udgivet:
  • 28. februar 2001
  • Størrelse:
  • 229x152x19 mm.
  • 8-11 hverdage.
  • 11. februar 2025
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Michman and Mazze present five key variables that retailing executives in nine specialty businesses must understand and work with, to gain and sustain competitive advantage in their competitive environments.

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