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Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web

Bag om Spatiotemporality and cognitive-semiotic perspectives on corporate discourse for the web

The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783631628812
  • Indbinding:
  • Hardback
  • Sideantal:
  • 202
  • Udgivet:
  • 12. september 2013
  • Udgave:
  • Størrelse:
  • 156x218x17 mm.
  • Vægt:
  • 374 g.
  • 2-3 uger.
  • 2. december 2024

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The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.

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