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Soft Power in China

- Public Diplomacy through Communication

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This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349291373
  • Indbinding:
  • Paperback
  • Sideantal:
  • 219
  • Udgivet:
  • 14. December 2010
  • Udgave:
  • 12011
  • Størrelse:
  • 216x142x15 mm.
  • Vægt:
  • 290 g.
  • 8-11 hverdage.
  • 4. Oktober 2024
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This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.

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