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Social Media Marketing

- Theories and Applications

Bag om Social Media Marketing

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781529720822
  • Indbinding:
  • Paperback
  • Sideantal:
  • 312
  • Udgivet:
  • 27. april 2021
  • Udgave:
  • 3
  • Størrelse:
  • 233x238x21 mm.
  • Vægt:
  • 588 g.
  • 8-11 hverdage.
  • 21. januar 2025
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Beskrivelse af Social Media Marketing

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

Brugerbedømmelser af Social Media Marketing