De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage

Social Media in Travel, Tourism and Hospitality

- Theory, Practice and Cases

Bag om Social Media in Travel, Tourism and Hospitality

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138247598
  • Indbinding:
  • Paperback
  • Sideantal:
  • 344
  • Udgivet:
  • 9. september 2016
  • Størrelse:
  • 233x155x27 mm.
  • Vægt:
  • 542 g.
  • 8-11 hverdage.
  • 6. december 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Social Media in Travel, Tourism and Hospitality

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Brugerbedømmelser af Social Media in Travel, Tourism and Hospitality



Find lignende bøger
Bogen Social Media in Travel, Tourism and Hospitality findes i følgende kategorier: