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Social Media in Strategic Management

indgår i Advanced Series in Management serien

Social Media in Strategic Management
Bag om Social Media in Strategic Management

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781781908983
  • Indbinding:
  • Hardback
  • Sideantal:
  • 329
  • Udgivet:
  • 8. august 2013
  • Størrelse:
  • 170x244x22 mm.
  • Vægt:
  • 638 g.
  • 2-3 uger.
  • 10. december 2024

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Beskrivelse af Social Media in Strategic Management

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol

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