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Social Media and Public Relations

- Fake Friends and Powerful Publics

af Judy Motion

indgår i Routledge New Directions in PR & Communication Research serien

Social Media and Public Relations af Judy Motion
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The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367278984
  • Indbinding:
  • Paperback
  • Sideantal:
  • 224
  • Udgivet:
  • 28. marts 2019
  • Størrelse:
  • 141x222x33 mm.
  • Vægt:
  • 515 g.
  • 8-11 hverdage.
  • 16. januar 2025
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The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful.

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