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Shopper Marketing and the Role of In-Store Marketing

indgår i Review of Marketing Research serien

Shopper Marketing and the Role of In-Store Marketing
Bag om Shopper Marketing and the Role of In-Store Marketing

As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781784410018
  • Indbinding:
  • Hardback
  • Sideantal:
  • 248
  • Udgivet:
  • 20. august 2014
  • Størrelse:
  • 238x161x19 mm.
  • Vægt:
  • 498 g.
  • 8-11 hverdage.
  • 21. november 2024

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As the way shoppers' purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers respond to offers. This volume of RMR dedicates itself to understanding the impact on shoppers from in-store marketing activities on their path to purchase.

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