De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Shopper Behavior at the Point of Purchase

Shopper Behavior at the Point of Purchase

- Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice

af Toni Schmidt

indgår i Schriften zu Marketing und Handel serien

Shopper Behavior at the Point of Purchase af Toni Schmidt
Bag om Shopper Behavior at the Point of Purchase

The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783631674949
  • Indbinding:
  • Hardback
  • Sideantal:
  • 120
  • Udgivet:
  • 20. april 2016
  • Udgave:
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 280 g.
  • 8-11 hverdage.
  • 15. januar 2025
Forlænget returret til d. 31. januar 2025
  •  

    Kan ikke leveres inden jul.
    Køb nu og print et gavebevis

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Toni Schmidt

Vis alle bøger af Toni Schmidt

Beskrivelse af Shopper Behavior at the Point of Purchase

The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.

Brugerbedømmelser af Shopper Behavior at the Point of Purchase



Andre købte også..
Find lignende bøger
Bogen Shopper Behavior at the Point of Purchase findes i følgende kategorier: