Shoe Dog: A Memoir by the Creator of Nike

Shoe Dog: A Memoir by the Creator of Nike is a captivating memoir penned by Phil Knight, the visionary founder of Nike. Published in 2016 by SCRIBNER BOOKS CO, this book belongs to the genre of autobiographies, offering a deep dive into the life and mind of the man behind the iconic 'Swoosh'. Knight, with his candid and compelling narrative, takes the readers on a journey from the inception of his 'Crazy Idea' to the birth of the global brand Nike. He shares his trials, tribulations, and triumphs, providing an insider's view of the corporate world and the relentless spirit it takes to build a company from scratch. This book is not just for sports enthusiasts or aspiring entrepreneurs, but for anyone who appreciates a well-told story. Published by SCRIBNER BOOKS CO, Shoe Dog is a testament to hard work, resilience, and the power of belief.

"In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything."--