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Shaping China's Global Imagination

- Branding Nations at the World Expo

af J. Wang
Bag om Shaping China's Global Imagination

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137361714
  • Indbinding:
  • Hardback
  • Sideantal:
  • 210
  • Udgivet:
  • 18. december 2013
  • Størrelse:
  • 146x225x19 mm.
  • Vægt:
  • 408 g.
Leveringstid: 8-11 hverdage
Forventet levering: 27. november 2024

Beskrivelse af Shaping China's Global Imagination

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

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