Shaping China's Global Imagination
- Branding Nations at the World Expo
- Indbinding:
- Hardback
- Sideantal:
- 210
- Udgivet:
- 18. december 2013
- Størrelse:
- 146x225x19 mm.
- Vægt:
- 408 g.
Leveringstid:
8-11 hverdage
Forventet levering: 27. november 2024
Beskrivelse af Shaping China's Global Imagination
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
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