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Services Marketing

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Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from globalservice-based economies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780190303167
  • Indbinding:
  • Paperback
  • Sideantal:
  • 496
  • Udgivet:
  • 22. maj 2019
  • Udgave:
  • 2
  • Størrelse:
  • 246x203x20 mm.
  • Vægt:
  • 1004 g.
  • 8-11 hverdage.
  • 16. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Services Marketing

Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from globalservice-based economies.

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