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Services Marketing

- Text and Cases

af Steve Baron, Kim Harris, Toni Hilton
Services Marketing af Steve Baron
Bag om Services Marketing

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230520936
  • Indbinding:
  • Paperback
  • Sideantal:
  • 376
  • Udgivet:
  • 30. december 2008
  • Udgave:
  • 32008
  • Størrelse:
  • 189x243x22 mm.
  • Vægt:
  • 712 g.
  • 2-4 uger.
  • 18. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Services Marketing

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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