De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Services Marketing

Services Marketing

- Text and Cases

af Steve Baron, Kim Harris, Toni Hilton
Services Marketing af Steve Baron
Bag om Services Marketing

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230520936
  • Indbinding:
  • Paperback
  • Sideantal:
  • 376
  • Udgivet:
  • 30. December 2008
  • Udgave:
  • 32008
  • Størrelse:
  • 189x243x22 mm.
  • Vægt:
  • 712 g.
  • 2-4 uger.
  • 11. Oktober 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Steve Baron

Vis alle bøger af Steve Baron

Beskrivelse af Services Marketing

Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Brugerbedømmelser af Services Marketing



Andre købte også..
Find lignende bøger
Bogen Services Marketing findes i følgende kategorier: