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Service is Front Stage

- Positioning Services for Value Advantage

af J. Teboul

indgår i INSEAD Business Press serien

Service is Front Stage af J. Teboul
Bag om Service is Front Stage

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230006607
  • Indbinding:
  • Hardback
  • Sideantal:
  • 172
  • Udgivet:
  • 29. september 2006
  • Størrelse:
  • 240x167x16 mm.
  • Vægt:
  • 428 g.
  • 8-11 hverdage.
  • 16. januar 2025
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This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

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