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Securing the MRAP

- Lessons Learned in Marketing and Military Procurement

af James Hasik

indgår i Williams-Ford Texas A&M University Military History Series serien

Securing the MRAP af James Hasik
Bag om Securing the MRAP

The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781623499426
  • Indbinding:
  • Hardback
  • Sideantal:
  • 320
  • Udgivet:
  • 30. august 2021
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 333 g.
  • Ukendt - mangler pt..

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The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.

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