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Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781844801619
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 19. april 2006
  • Udgave:
  • Størrelse:
  • 244x190x18 mm.
  • Vægt:
  • 638 g.
  • 2-4 uger.
  • 28. december 2024
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Forlænget returret til d. 31. januar 2025

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Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

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