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Sales Force Design For Strategic Advantage

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This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403903051
  • Indbinding:
  • Hardback
  • Sideantal:
  • 399
  • Udgivet:
  • 25. juni 2004
  • Udgave:
  • 2004
  • Størrelse:
  • 162x242x28 mm.
  • Vægt:
  • 748 g.
  • 8-11 hverdage.
  • 18. december 2024
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Sales Force Design For Strategic Advantage

This book focuses upon the role of the sales force in today's changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.

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