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Running a Public Relations Department

af Mike Beard

indgår i PR In Practice serien

Running a Public Relations Department af Mike Beard
Bag om Running a Public Relations Department

Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition of Running a Public Relations Department aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780749434243
  • Indbinding:
  • Paperback
  • Sideantal:
  • 160
  • Udgivet:
  • 1. februar 2001
  • Udgave:
  • 2
  • Størrelse:
  • 236x159x9 mm.
  • Vægt:
  • 282 g.
  • Ukendt - mangler pt..
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Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition of Running a Public Relations Department aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.

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