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Routledge Handbook of Sports Sponsorship

- Successful Strategies

af Alain Ferrand
Routledge Handbook of Sports Sponsorship af Alain Ferrand
Bag om Routledge Handbook of Sports Sponsorship

Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industry. This text explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415401104
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 17. november 2006
  • Størrelse:
  • 174x246x21 mm.
  • Vægt:
  • 657 g.
  • 8-11 hverdage.
  • 7. december 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Routledge Handbook of Sports Sponsorship

Sports sponsorship has exploded in value over the last decades, and is a multi-million pound industry. This text explores the development of a sponsorship strategy as well as the practical implementation of sponsorship operations including targeting and negotiating with sponsors, signing a deal, and providing a quality service to sponsors.

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