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Routledge Handbook of Hospitality Marketing

af Dogan (Washington State University Gursoy
Routledge Handbook of Hospitality Marketing af Dogan (Washington State University Gursoy
Bag om Routledge Handbook of Hospitality Marketing

The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, consumer behaviour and anthropology.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138214668
  • Indbinding:
  • Hardback
  • Sideantal:
  • 652
  • Udgivet:
  • 2. oktober 2017
  • Størrelse:
  • 253x182x42 mm.
  • Vægt:
  • 1294 g.
  • 2-4 uger.
  • 10. december 2024
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- Adgang til 70.000+ titler
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Beskrivelse af Routledge Handbook of Hospitality Marketing

The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, consumer behaviour and anthropology.

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