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Rising Consumer Materialism

- A Threat to Sustainable Happiness

af Afia (National College of Business Administration, Economics Khalid

indgår i Routledge Focus on Business and Management serien

Rising Consumer Materialism af Afia (National College of Business Administration
Bag om Rising Consumer Materialism

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards sati

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032096124
  • Indbinding:
  • Paperback
  • Sideantal:
  • 122
  • Udgivet:
  • 30. Juni 2021
  • Størrelse:
  • 138x216x0 mm.
  • Vægt:
  • 163 g.
  • 2-3 uger.
  • 9. Oktober 2024
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Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards sati

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