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Rising Consumer Materialism

- A Threat to Sustainable Happiness

Bag om Rising Consumer Materialism

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780815367598
  • Indbinding:
  • Hardback
  • Sideantal:
  • 110
  • Udgivet:
  • 9. november 2017
  • Størrelse:
  • 154x217x12 mm.
  • Vægt:
  • 260 g.
  • 8-11 hverdage.
  • 7. december 2024
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Beskrivelse af Rising Consumer Materialism

Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.

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