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Review of Marketing Research

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Review of Marketing Research
Bag om Review of Marketing Research

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780857244758
  • Indbinding:
  • Hardback
  • Sideantal:
  • 307
  • Udgivet:
  • 2. december 2010
  • Størrelse:
  • 160x238x29 mm.
  • Vægt:
  • 622 g.
  • 2-3 uger.
  • 26. november 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Review of Marketing Research

This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as well as incorporating insights from multidisciplinary literatures in an integrative manner.

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