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Review of Marketing Research

- Special Issue - Marketing Legends

indgår i Review of Marketing Research serien

Review of Marketing Research
Bag om Review of Marketing Research

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780857248978
  • Indbinding:
  • Hardback
  • Sideantal:
  • 376
  • Udgivet:
  • 21. juli 2011
  • Størrelse:
  • 157x235x33 mm.
  • Vægt:
  • 692 g.
  • 8-11 hverdage.
  • 21. november 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Review of Marketing Research

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

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