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Revenue Management

- Advanced Strategies and Tools to Enhance Firm Profitability

af Sheryl E. Kimes

indgår i Foundations and Trends(R) in Marketing serien

indgår i Foundations and Trends (R) in Marketing serien

Revenue Management af Sheryl E. Kimes
Bag om Revenue Management

Provides an overview of revenue management (RM) and discusses approaches that firms can use to more profitably manage and define the ways in which they sell their capacity. The book offers an in-depth discussion of the roles that price, time, and space play in RM, and discusses marketing and customer conflicts that arise from the application of RM.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680830286
  • Indbinding:
  • Paperback
  • Sideantal:
  • 82
  • Udgivet:
  • 31. Marts 2015
  • Størrelse:
  • 156x234x4 mm.
  • Vægt:
  • 129 g.
  • 2-3 uger.
  • 16. Oktober 2024

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Revenue Management

Provides an overview of revenue management (RM) and discusses approaches that firms can use to more profitably manage and define the ways in which they sell their capacity. The book offers an in-depth discussion of the roles that price, time, and space play in RM, and discusses marketing and customer conflicts that arise from the application of RM.

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