Return on Ideas
- A Practical Guide to Making Innovation Pay
- Indbinding:
- Hardback
- Sideantal:
- 280
- Udgivet:
- 13. April 2007
- Størrelse:
- 197x244x24 mm.
- Vægt:
- 752 g.
Leveringstid:
Ukendt - mangler pt.
Beskrivelse af Return on Ideas
Delivering innovation has become the number-one item on the marketing director's agenda. Innovation is no longer an occasional "extra," but something demanded by retailers, shareholders, and, above all, consumers. Yet, many of today's marketers never move beyond making flavor changes, just to keep the brand alive.
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