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Rethinking Strategy for Creative Industries

- Innovation and Interaction

af Milan Todorovic

indgår i Routledge Research in the Creative and Cultural Industries serien

Rethinking Strategy for Creative Industries af Milan Todorovic
Bag om Rethinking Strategy for Creative Industries

Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. This book will be of significant

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367668471
  • Indbinding:
  • Paperback
  • Sideantal:
  • 238
  • Udgivet:
  • 30. september 2020
  • Størrelse:
  • 232x156x21 mm.
  • Vægt:
  • 390 g.
  • 2-3 uger.
  • 30. november 2024
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Based on extensive original research and live empirical data derived from case studies, interviews, and observations from creative managers, this book informs strategic decision-making by analysing creative business manoeuvres and stages of innovation in the context of Creative Industries. This book will be of significant

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