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Rethinking Luxury Fashion

- The Role of Cultural Intelligence in Creative Strategy

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Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030453008
  • Indbinding:
  • Hardback
  • Sideantal:
  • 191
  • Udgivet:
  • 2. september 2020
  • Udgave:
  • 12020
  • Størrelse:
  • 219x156x21 mm.
  • Vægt:
  • 414 g.
  • 8-11 hverdage.
  • 9. december 2024
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Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.

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