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Rethinking Communication in Social Business

- How Re-Modeling Communication Keeps Companies Social and Entrepreneurial

af Craig E. Mattson

indgår i Lexington Studies in Contemporary Rhetoric serien

Rethinking Communication in Social Business af Craig E. Mattson
Bag om Rethinking Communication in Social Business

This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781498555920
  • Indbinding:
  • Paperback
  • Sideantal:
  • 210
  • Udgivet:
  • 15. juli 2021
  • Størrelse:
  • 153x230x16 mm.
  • Vægt:
  • 322 g.
  • 2-3 uger.
  • 22. november 2024

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This book argues that social business, in order to sustain its vital distinctiveness in democratic societies, must shift from an informative to a performative model of communication, especially regarding organizational storytelling, awareness-raising, and social problem-solving.

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