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Retail Power Plays

- From Trading to Brand Leadership

af Andrew Wileman, Michael Jary
Retail Power Plays af Andrew Wileman
Bag om Retail Power Plays

How can retail brand power be built and maintained? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780333685273
  • Indbinding:
  • Hardback
  • Sideantal:
  • 280
  • Udgivet:
  • 24. juni 1997
  • Størrelse:
  • 140x216x27 mm.
  • Vægt:
  • 510 g.
  • 8-11 hverdage.
  • 10. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Retail Power Plays

How can retail brand power be built and maintained? This book sets out strategies and implementation programmes for building strong brands in retailing, to create competitive differentiation and superior financial returns. It begins with an analysis of how retail and 'own label' brands have leap-frogged traditional producer brands.

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