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Retail Internationalization in China

af L Qixun Siebers
Retail Internationalization in China af L Qixun Siebers
Bag om Retail Internationalization in China

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349332816
  • Indbinding:
  • Paperback
  • Sideantal:
  • 208
  • Udgivet:
  • 19. juli 2011
  • Udgave:
  • 2011
  • Størrelse:
  • 156x12x234 mm.
  • Vægt:
  • 327 g.
  • 8-11 hverdage.
  • 28. november 2024
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As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

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