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Researching the Changing Profession of Public Relations

af Ralph Tench
Researching the Changing Profession of Public Relations af Ralph Tench
Bag om Researching the Changing Profession of Public Relations

This book seeks to explore the changing profession of PR by illustrating the past and present perspective of PR practice in some European countries, discussing professionalization of PR together with new dilemmas, notions, concepts, and perspectives, and focusing on the usage, effect and institutionalization of new media and new digital PR tools.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9782875740564
  • Indbinding:
  • Paperback
  • Sideantal:
  • 333
  • Udgivet:
  • 21. august 2013
  • Udgave:
  • Størrelse:
  • 271x153x24 mm.
  • Vægt:
  • 448 g.
  • 2-4 uger.
  • 27. november 2024
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Beskrivelse af Researching the Changing Profession of Public Relations

This book seeks to explore the changing profession of PR by illustrating the past and present perspective of PR practice in some European countries, discussing professionalization of PR together with new dilemmas, notions, concepts, and perspectives, and focusing on the usage, effect and institutionalization of new media and new digital PR tools.

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