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Researching Audiences

- A Practical Guide to Methods in Media Audience Analysis

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Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of it, and how it may influence social affairs from the micro to the macro level.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780340762745
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 27. juni 2003
  • Størrelse:
  • 160x234x24 mm.
  • Vægt:
  • 640 g.
  • 8-11 hverdage.
  • 10. december 2024
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Researching Audiences is a practical hands-on guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research. It will help you explore what audience members do with the media, how they make sense of it, and how it may influence social affairs from the micro to the macro level.

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