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Research traditions in marketing

indgår i International Series in Quantitative Marketing serien

Research traditions in marketing
Bag om Research traditions in marketing

Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780792393887
  • Indbinding:
  • Hardback
  • Sideantal:
  • 442
  • Udgivet:
  • 31. januar 1994
  • Udgave:
  • 1994
  • Størrelse:
  • 234x156x25 mm.
  • Vægt:
  • 1830 g.
  • 8-11 hverdage.
  • 11. december 2024
Forlænget returret til d. 31. januar 2025

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Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts.

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