De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Research Frontiers on the International Marketing Strategies of Chinese Brands

Research Frontiers on the International Marketing Strategies of Chinese Brands

indgår i China Perspectives serien

Research Frontiers on the International Marketing Strategies of Chinese Brands
Bag om Research Frontiers on the International Marketing Strategies of Chinese Brands

This book proposes a theoretical framework for internationalization strategy of Chinese brands and brand performance. It explores several key internationalization strategies e.g. standardization versus adaptation and OBM export versus OEM export. It examines the relationships between international marketing mix e.g. distribution channel and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367516666
  • Indbinding:
  • Paperback
  • Sideantal:
  • 208
  • Udgivet:
  • 28. april 2020
  • Størrelse:
  • 156x234x0 mm.
  • Vægt:
  • 453 g.
  • 2-3 uger.
  • 22. januar 2025
På lager

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Research Frontiers on the International Marketing Strategies of Chinese Brands

This book proposes a theoretical framework for internationalization strategy of Chinese brands and brand performance. It explores several key internationalization strategies e.g. standardization versus adaptation and OBM export versus OEM export. It examines the relationships between international marketing mix e.g. distribution channel and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Brugerbedømmelser af Research Frontiers on the International Marketing Strategies of Chinese Brands



Andre købte også..
Find lignende bøger
Bogen Research Frontiers on the International Marketing Strategies of Chinese Brands findes i følgende kategorier: