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Reputation Management

- Marketing 04.05

af Gerry Griffin

indgår i Express Exec serien

Reputation Management af Gerry Griffin
Bag om Reputation Management

Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781841122311
  • Indbinding:
  • Paperback
  • Sideantal:
  • 122
  • Udgivet:
  • 13. december 2001
  • Størrelse:
  • 172x125x9 mm.
  • Vægt:
  • 126 g.
  • Ukendt - mangler pt..

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Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Covers the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. This title features examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell.

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