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Representing Consumers

- Voices, Views and Visions

indgår i Routledge Interpretive Marketing Research serien

Representing Consumers
Bag om Representing Consumers

Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415184137
  • Indbinding:
  • Hardback
  • Sideantal:
  • 416
  • Udgivet:
  • 24. september 1998
  • Størrelse:
  • 156x234x24 mm.
  • Vægt:
  • 930 g.
Leveringstid: 2-3 uger
Forventet levering: 2. december 2024

Beskrivelse af Representing Consumers

Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.

Brugerbedømmelser af Representing Consumers



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