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Remote Service Technology Perception and Its Impact on Customer-Provider Relationships

- An Empirical Exploratory Study in a B-to-B-setting

af Stefanie Paluch

indgår i Applied Marketing Science/Angewandte Marketingforschung serien

Remote Service Technology Perception and Its Impact on Customer-Provider Relationships af Stefanie Paluch
Bag om Remote Service Technology Perception and Its Impact on Customer-Provider Relationships

Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers' holistic remote service experience and derives theoretical propositions that reflect main influence factors.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783834931009
  • Indbinding:
  • Paperback
  • Sideantal:
  • 419
  • Udgivet:
  • 23. september 2011
  • Udgave:
  • 2012
  • Størrelse:
  • 210x148x23 mm.
  • Vægt:
  • 632 g.
Leveringstid: 8-11 hverdage
Forventet levering: 26. november 2024

Bag om Stefanie Paluch

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Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers' holistic remote service experience and derives theoretical propositions that reflect main influence factors.

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